La la la..la lala.. lalala la la la...
Ever have one of those days where you simply can't get a tune out of your head? I've had one today with this tune.
I tell you, it makes the days at my temp job fly by. Tomorrow, it'll be 'Do you know the way to San Jose', despite the fact I only know one line.
But why do these tunes stick in my head, and others don't? Yes, you've guessed it, it's because of simplicity.
I remember the very simple tunes (with the exception of Bohemian Rhapsody) and the oddly catchy melodies. There is something in this. People remember complex stuff when they are determined to listen to this.
I've probably watched one Banana Splits episode in my life, yet I know the theme music because it's simple and catchy. Similarly, I've knowingly bought the Economist maybe twice in my life, but I sure know about the advertising and respect the brand because of its comms and brand presence.