tag:blogger.com,1999:blog-28330263.post5078762458706529290..comments2023-10-22T10:29:29.285+00:00Comments on Confessions of a Wannabe Ad Man: What do I have to know?Willhttp://www.blogger.com/profile/01456742697462240308noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-28330263.post-86383543691689350692008-08-04T07:54:00.000+00:002008-08-04T07:54:00.000+00:00Good to see you blogging again. In my humble opini...Good to see you blogging again. <BR/><BR/>In my humble opinion know what you are good at and do it well but more importantly know your limitations. There is room for both specialists and generalists, in fact I think they can all live together harmoniously.<BR/><BR/>There is an agency over here in Aus called HOST (about 65 people there last count and are arguably the hot agency at the moment in Aus depending on who you speak to) who essentially don't have a creative department. They solve the problem from a relativly generalist perspective then get specialists in to do the work. It looks like it's working for them.Carlhttps://www.blogger.com/profile/02080830816396487631noreply@blogger.comtag:blogger.com,1999:blog-28330263.post-9465694482974660952008-07-31T11:51:00.000+00:002008-07-31T11:51:00.000+00:00Nice post, and I think pretty navel-gazingish. But...Nice post, and I think pretty navel-gazingish. But as you (kind of) said, it's important to take a step back and think about stuff sometimes.<BR/><BR/>No idea, what we'll need in the next 5 years - hopefully we should learn to drive flying cars and terraform other planets, stuff like that.. It is the 21st century and these things are overdue now!<BR/><BR/>Also, check this cool presentation out about future stats, if you haven't seen it before:<BR/>http://uk.youtube.com/watch?v=j7FP1kgtD8U<BR/><BR/>Cheers!Anonymoushttps://www.blogger.com/profile/04984500188575237413noreply@blogger.comtag:blogger.com,1999:blog-28330263.post-86030701721233898062008-07-21T17:49:00.000+00:002008-07-21T17:49:00.000+00:00I'd say it's about being able to create value. whe...I'd say it's about being able to create value. whether it be monetary, comms, design, whatever... that and being able to sell something...<BR/><BR/>If you can think of an idea that makes cents/sense and you can sell the fucker, there will be a job for you..alwaysnikoherzeghttps://www.blogger.com/profile/10915071970254416752noreply@blogger.comtag:blogger.com,1999:blog-28330263.post-1076833624159195752008-07-16T12:24:00.000+00:002008-07-16T12:24:00.000+00:00Google isn't making people stupid and people are j...Google isn't making people stupid and people are just becoming lazier and 'responsibility-phobic'.<BR/><BR/>Nice to have you back online matey ...Roberthttps://www.blogger.com/profile/02781423013658665692noreply@blogger.comtag:blogger.com,1999:blog-28330263.post-59974638843518814512008-07-15T14:33:00.000+00:002008-07-15T14:33:00.000+00:00I remember 15 years ago when I attended a conventi...I remember 15 years ago when I attended a convention for young journalists, we were told that the future belongs to the generalist. <BR/><BR/>Then years later when starting in advertising, I was told that you need to be a specialist. Planner, account management, copy or design. <BR/><BR/>I think the opinions about whether the generalists or specialists will be more important will always diverge.<BR/><BR/>In my opinion, as an effect of the sheer amount of information and ways to communicate there will be a need for specialists who focus on their area and broadens its borders. But to combine the abilities of all these specialists you will always need generalists.<BR/><BR/>Let's take an integrated campaign for example. You will always need someone to come up with the core idea, with content, with the story for a product / brand. Then they will have to collaborate with specialists to let this story become alive in every possible way. <BR/><BR/>So in the future collaboration between a few generalists and a lot of specialists will be important. Or that's what I hope as a generalist. Does all this make sense?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28330263.post-20146261404401613452008-07-13T21:13:00.000+00:002008-07-13T21:13:00.000+00:00You have a very interesting blog, I like it! :)Sig...You have a very interesting blog, I like it! :)<BR/>Signed: a Spanish girl who was here.<BR/><BR/>c u!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28330263.post-66905012914678558732008-07-12T19:24:00.000+00:002008-07-12T19:24:00.000+00:00Comics did pretty well during the last depression,...Comics did pretty well during the last depression, so I'm not too worried.TeamSmithyhttps://www.blogger.com/profile/16987644384909170187noreply@blogger.comtag:blogger.com,1999:blog-28330263.post-2439913958760271382008-07-12T16:01:00.000+00:002008-07-12T16:01:00.000+00:00i'm pretty sure that in the next 5-10 year's time,...i'm pretty sure that in the next 5-10 year's time, i will still need to know how to speak another language. whether that's learning new programming code, or to speak german better to seb and nina, or to understand mandarin so i'm able to communicate with my art dealer (not that i have a chinese art dealer, but hey, in 5-10 years, i might).<BR/><BR/>i also know that in 5-10 year's time, i'll need to know what my cholesterol is, my blood pressure is, how much water i need to drink and when i need to take my iron tablets. <BR/><BR/>nothing else is certain, by i think if i can wrap my mind around stuff and know what the hell my body is doing, i'll be ok i guess, nomatter what the markets are doing.<BR/><BR/>can you blog some more please? it's pitiful over here...laurenhttps://www.blogger.com/profile/17926021946906879693noreply@blogger.com