tag:blogger.com,1999:blog-28330263.post5368019010365972642..comments2023-10-22T10:29:29.285+00:00Comments on Confessions of a Wannabe Ad Man: The customer is not a moron. The customer is your wife.Willhttp://www.blogger.com/profile/01456742697462240308noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-28330263.post-71851756945782674102007-05-10T12:37:00.000+00:002007-05-10T12:37:00.000+00:00Will,I read Guardian Unlimited/Media quite a lot a...Will,<BR/>I read Guardian Unlimited/Media quite a lot and came across this story.<BR/><BR/>Firstly while I think of it, I agree with the point about music being the missing link in creative execution- I don’t think the Sony 'Paint' ad affected me in the same way 'Balls' did the music just didn’t grab me; and I really like the new music on the T-Mobile ads…<BR/><BR/>Secondly in regards to the band/song, as I don’t think the product is very good, the whole exercise seems like a waste of time, and it does seem a little "underhanded" as you say. I'm not a fan, although as a stunt it certainly has got them some media coverage…<BR/><BR/>This isn’t the first time songs/bands have has an association with brands: "My Adidas" was released by Hip-hop/Rap group Run DMC back the 80's: http://arts.guardian.co.uk/pictures/image/0,8543,-10604888243,00.html . <BR/><BR/>In essence this song could have had the same effects as the Shockwaves song…but obviously it wasn’t quite so underhanded. I actually used to own a pair of Run DMC signature black Adidas trainers [I'm so hip hop!], when I was younger!<BR/><BR/>Ian Brown had/has a big sponsorship with Adidas too but he hasn’t released anything saying how much he loves the brand, thank goodness!Anonymousnoreply@blogger.com