Well, I've returned from my posting hiatus, and I have a question for the my readers (whomever you are).
I've been asked to answer a brief, and i'd be very grateful if the 'masses' could provide any insights - I have my own thoughts, but please add your own:
"How can Account Management, Planning and Creative work better together to both develop and sell big communications ideas?"
Breaking the question down, i'd say it's actually two questions:
- How can we improve efficiency?
- How can we ensure that 'big ideas' are allowed to flourish/be sold?
Assume the agency in question is part of a big network.
I have my own ideas about this, but i'm going to wait and see what others think before responding.
Thanks in advance.