John's new book.
...but I like smart thinking even more.
Given that I'm currently trying to think about a lot of green issues for a lot of the brands I'm working on, this post was particularly timely.
Greenormal is a great blog. Have a butchers, if you don't already. I really like how John has shed some light on the notion of green thinking, and how it relates to the dichotomy between green and commerce. I can't wait to have a read of the book.
Having a 'green matrix' is a particularly fine idea, and potentially a great framework to use when talking to organisations about how they can update their thinking, behaviour and, subsequently, their communications. (Notice how that came last).
Link to John's post (at least, the first 50 people) if you fancy reading some more on this topic...