Tuesday, December 05, 2006

The Duck Hunt. Or how Graduate Ad Interviews Work..

Graduate interviews. Strange things, really.
x
As you might expect, I've done the lot. Filmed a 5 minute DVD about myself, gone to a party, taken part in an online account management test and even just talked for thirty minutes about myself and ads (the standard format).

I've behaved like a gigantic muppet in some interviews, (probably) acted like a legend in others. On any given day, I can look like a pillock:


Or a complete hero:



Before you ask, yes, alcohol was involved in the former photo. Rather like Lebowski's dancing, I think.

As a result of this, I've gained some pretty interesting work experience. But damnit, enough of this. I want a job now. Preferably in an agency with some interesting clients/one where I don't have to imbibe or live and breathe some peculiar agency philosophy which I don't agree with.
x
The clichéd truisms are right though; there are different agency 'feels'; ones which you instantly feel comfortable in, and others.. well, others where you couldn't imagine spending more time in it than simply lingering in reception.
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That said, as far as my experiences have taught me, it's often the latter which leads to the better creative work...though this kind of working environment may not be what you want, as a junior planner/account man.
x
My thoughts are so fragmented on this that I'm going to publish a squidoo on different agencies and some of their thinking. This was prompted by a kind email from David Walden (another wannabe ad man) - check out his blog.
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But yes, it really depends on whether I'm making sense in the morning, whether the sun and stars have aligned, or what I've had for breakfast (it was just a cup of tea that morning).
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As you may have guessed, I'm in the middle of interview season.
x

22 comments:

Ad Executus said...

Will, thanks for the props.
Isn't it true that there are some agencies that totally mesh with ones personality, and others that just don't feel quite right. Not to say I wouldn't work for those latter types of agencies. In fact, I'd work for pretty much any agency right now if I had the chance.
Met with a great lady last night for coffee... one of those coffee's that generate four more networking opportunities.She's president of a small shop in town here, and their client list is growing! I'll keep you posted as things progress.
I also read in the National Post today that now is a great time to job hunt. Not only are many peers taking a break for christmas, leaving doors less crammed for guys like us, but execs actually have time to sit down at this time of year. Here's to getting in while they're not looking.
Cheers.

richard huntington said...

Will, too damn right it is a duck hunt.

As you know my view is that grad recruitment exists purely to swell the egos of ad agency middle management. (I think I remember using a more sexual metaphor face to face)

But it is still the most reliable way in.

On the personality of the agency front. I think you need ot find the place that suits you best but you don't need to do that first off. What you need is a damn good training in boring craft skills. Once you have them you are off to the races.

Gavin Heaton said...

Good luck Will ... I agree with Richard -- it doesn't matter where you start as long as you remain curious and open to opportunity.

Will said...

Thanks very much gents. It seems not a day goes by without an acceptance or a rejection at the moment.

Will keep you all posted.

MM said...

why do you want to work in 'advertising'?

Which is more challenging, rewarding, and fulfilling- helping clients improve their brand or to create your own brand?

Will said...

MM, I want to work in advertising primarily because of the variety it offers; to be faced with different challenges each day and to work with different people with different aims and goals, hopefully helping them achieve them.

However, I don't think building your own brand needs to be separate; for what it's worth, I think the brand say of Russell Davies/Paul Colman/Richard Huntington/myself to a lesser extent are building our own personal brands. You have an idea of how we think/act/are, evidenced by how we respond to different stimuli.

Of course, hopefully one day I'll have written a book; then you'll get some more of an idea about the Will Humphrey brand.

MM said...

forgive me for aking, but how are Russell Davies et al, brands?

Will said...

MM:

I think the 'brand' of a particular person can exist - looking at say the brand of Posh Spice, who wanted to be more famous than Persil Automatic (I think that was the title of a Jeremy Bullmore paper/speech), it's clear that some people have values that extend beyond themselves.

I'd make the case the blogging is kind of a minor version of this - indeed, I wonder if my writing provides some sort of impression which is unique or different to my real self.

MM said...

Do not disagree that a brand can a person or a persons contribution to one's life e.g. Brand Beckham, and the role of status/aspiration etc. But these brands stand for something very unique, Beckham is the complete anthisis of football. Posh Spice is the quintessential millenium woman.....

And what's more they are manifested through a range of avenues from media to product affinity... Yes I am influenced by the blogs I read in that I get to challenge my own views and learn from the experience of others...but brands...I am not to sure I like that analogy.

Interesting debate mind.

Will said...

"And what's more they are manifested through a range of avenues from media to product affinity..."

Without wishing to be contentious, how is that oh so different from Mr Davies' love of EBCB/his book, or indeed, his column in Campaign (and yes, I know there's no major RD media campaign). All he needs to do now is sponsor a product, and he'd be there.

"Yes I am influenced by the blogs I read in that I get to challenge my own views and learn from the experience of others...but brands...I am not to sure I like that analogy."

I'm unsure whether either of us are completely right, but bloggers as brands? It's certainly worth a discussion. The likes of Drew Curtis (fark.com) or Ze Frank might come close to crossing the line.

mm said...

I think this a debate with an infinte range of outcomes..

But I guess, the beauty of Russell the blog and any other blogger out there is the opportunity to engage with someone who is commercially neutral..Russell does 'sponsor' books, as does any blogger who includes a book list...but that is completely neutral and as result - believable. Should a commercial arrangement exist, that blog and opinion would loose crediblity..

Remember, the growing popularity of blogs is fuelled by anti-brand feelings, sentiments and control.

OpenIntelligence is his brand.

Maybe...?

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