Wednesday, October 10, 2007

Not a load of old cobblers..

Nice boots. But could they be jazzed up a bit?

I've long been a fan of brands which have a real historical factor, and are constantly seeking to innovate. Penguin, Kodak and Guinness, to name but a few.

And I believe Dr Martens fall into this category. As they put it on their site, "No other ‘brand’ has been mutated, customised, fucked up and freaked out like DM’s. Without asking or being able to stop it."

Now, a lot of brands over a certain age try to assert their historical, 'we were first' credentials. And a statement like the one above looks like puffery if you aren't careful. So, it is nice to see them actually walking the walk (not an intentional pun, I promise), and actually giving the masses something to play with.

A contemporary classic is what, I'd imagine, the likes of Converse and Vans are constantly trying to achieve. Where those brands differ from Dr Martens, for me (as an innocent shoe bystander with no real loyalty to any of them, to be honest), is that they aren't regarded as having the ability to last. Dr Martens, as a brand, and as a shoe, can actually make assertions like the one above because I would imagine (in the event of any post apocalyptic landscape) that Doc Martens will still be about. Not quite so convinced by t'others.

Annnyway, all of that waffle leads me to a site which some friends of mine have designed for DM.

Yes, you can make a design for a boot, which will be available in DM shops worldwide, and you'll receive a thousand pounds for your trouble. I like these kind of campaigns. Especially when I'm guaranteed to win the money:

I'm not sure if ANYONE can beat that bad boy, but if you think you could do better, go here..

Nina, Lauren, Tom LR, Ben, Smithy - I expect submissions. With pictures, just like mine..go on. If you are interested, join the Facebook group here.


lauren said...

love it. i don't know if i'll even bother submitting with competition like that will.. ha!
i particularly love the white soles and your signature up the top... brilliant.

tomlewisreynier said...

William - I am pretty sure that I am right in thinking you've got a new job - and for that I congratulate you - well done. You must be very pleased (I hope you are) - and I think you deserve it for the way (so it seems to me) that you have enthusiastically applied yourself to the task. I mean that sincerely. Well done.

Now, about your shoe however - I think it is rubbish. And I mean that sincerely too. I will have a go and I will win.

Will said...

Tom - Yes, I do. Just written about it (

I'm absolutely delighted. Thanks for the kind words.

And as for the shoe - I think it's unparalleled excellence. You and Lauren can take on the might of the shoe...if you can..

sexy said...






一夜情聊天室,一夜情,情色聊天室,情色,美女交友,交友,AIO交友愛情館,AIO,成人交友,愛情公寓,做愛影片,做愛,性愛,微風成人區,微風成人,嘟嘟成人網,成人影片,成人,成人貼圖,18成人,成人圖片區,成人圖片,成人影城,成人小說,成人文章,成人網站,成人論壇,情色貼圖,色情貼圖,色情A片,A片,色情小說,情色小說,情色文學,寄情築園小遊戲, 情色A片,色情影片,AV女優,AV,A漫,免費A片,A片下載

Anonymous said...

Today is the gold für wow second day of 2009 ,world of warcraft gold it also a mesos special for me .cheap wow gold Because i have cheap maplestory mesos a chance to go to an english speech of LiYang and crazy to learn english follow him . He is a firendly,kindly person who make me feel gold kaufen What‘s more ,maple story mesos he very confidence .And he make me sure what he can do i also can do,as long as i make a determination and force myself to do it every second,Crazy just like him .wow geld I learn one setence from his book ever :maple story items If you want to succeed always force yourself to do more .I can't agree more with him .wow gold farmen To be honest ,when i was a littel girl i already fall in love with english.But what a pity i am poor in english ,Maple Story Account and it make me feel frustrating .So i want to give up many times ,but i can't as i still love it .So i tell mysefl :if you think you can you can wow leveling,and all your maple story power leveling hard work will pay power leveling Today i am very happy i can listien this wonderful speech of LiYang. I reap a great benifits from him .maple story money As he say :i am the best ,and every one can do it . world of warcraft power leveling Yes,i belive i can do it if i crazy as he buy archlord gold.Now i want to say :i will never give up.

Google Analytics Alternative

Enter your email address:

Delivered by FeedBurner