Friday, October 03, 2008

Conflict & Brands..

Get your brand to do this.

It's been a while since I decided to share a few cheeky pearls of wisdom (!) with my wider audience.

And hell, I've decided to share it on the topic of fighting. Yes, having a bloody good scrap. Too much planning is passive, quiet and muted, keen to step quietly into the night.

Great planning (and great brand ideas) are all about conflict. How it's resolved - and how the monster can be slain. Hat tip to Adam Morgan for the thought about Monsters, picked up after going to Wednesday's IPA Fast Strategy conference.

So have a butchers. You might have to view full screen to see some of the smaller type...Let me know what you think:

Conflict & Brands
View SlideShare presentation or Upload your own.

4 comments:

Jon Burg said...

great branding is about more than the synthesis of difficult ideas to drive fresh perspective, it is about remarkable promises, positioning and fulfillment.

Often, this remarkability comes from the synthesis of two seemingly contradictory ideas into a strong brand promise, but this is not necessary in the development of this position.

I would like to see this system used to break down a broader array of brands (Nike, Red Bull, Zappos to name a few) before committing to the proposed lens through which successful brands activate the world.

Tim said...

Hi mate, nice deck. The good thing about online dialogue now of course is if brands are monitoring the conversations, they can be picking up the cultural tensions that they didn't realise exist concerning their brand, far easier than ever before.

Will said...

Jon:

Promises and fulfillment, in my mind, are more CRM/POS requirements - if the brand's positioning makes these promises explicit, then it's up to those to deliver above all.

I've always approached great companies and great branding from a 'promise out' perspective.

Tim: Yep. It's just a pity that oh so many brands regard online as 'just another metric' or department, rather than a mindset, unwilling to use the web for that purpose for the most part, which is a shame. Though things are (slowly) changing..

sexy said...

A片,A片,成人網站,成人漫畫,色情,情色網,情色,AV,AV女優,成人影城,成人,色情A片,日本AV,免費成人影片,成人影片,SEX,免費A片,A片下載,免費A片下載,做愛,情色A片,色情影片,H漫,A漫,18成人

a片,色情影片,情色電影,a片,色情,情色網,情色,av,av女優,成人影城,成人,色情a片,日本av,免費成人影片,成人影片,情色a片,sex,免費a片,a片下載,免費a片下載

情趣用品,情趣用品,情趣,情趣,情趣用品,情趣用品,情趣,情趣,情趣用品,情趣用品,情趣,情趣

A片,A片,A片下載,做愛,成人電影,.18成人,日本A片,情色小說,情色電影,成人影城,自拍,情色論壇,成人論壇,情色貼圖,情色,免費A片,成人,成人網站,成人圖片,AV女優,成人光碟,色情,色情影片,免費A片下載,SEX,AV,色情網站,本土自拍,性愛,成人影片,情色文學,成人文章,成人圖片區,成人貼圖

情色,AV女優,UT聊天室,聊天室,A片,視訊聊天室


UT聊天室,視訊聊天室,辣妹視訊,視訊辣妹,情色視訊,視訊,080視訊聊天室,視訊交友90739,美女視訊,視訊美女,免費視訊聊天室,免費視訊聊天,免費視訊,視訊聊天室,視訊聊天,視訊交友網,視訊交友,情人視訊網,成人視訊,哈啦聊天室,UT聊天室,豆豆聊天室,
聊天室,聊天,色情聊天室,色情,尋夢園聊天室,聊天室尋夢園,080聊天室,080苗栗人聊天室,柔情聊天網,小高聊天室,上班族聊天室,080中部人聊天室,中部人聊天室,成人聊天室,成人

 
Google Analytics Alternative

Enter your email address:

Delivered by FeedBurner