It's been a while since I decided to share a few cheeky pearls of wisdom (!) with my wider audience.
And hell, I've decided to share it on the topic of fighting. Yes, having a bloody good scrap. Too much planning is passive, quiet and muted, keen to step quietly into the night.
Great planning (and great brand ideas) are all about conflict. How it's resolved - and how the monster can be slain. Hat tip to Adam Morgan for the thought about Monsters, picked up after going to Wednesday's IPA Fast Strategy conference.
So have a butchers. You might have to view full screen to see some of the smaller type...Let me know what you think: