Sunday, October 26, 2008

Two videos.. via Marta Crowe

It's a funny thing, the t'terweb. Leave it alone for a little while, and it suddenly sneaks up on you and updates thousands and thousands of RSS feeds. Cheeky.

Anyway, I've been alerted to two highly amusing videos. One of which is intentionally hilarious. The other that isn't (and is curiously like a Eurovision entrance).

See if you can figure out which is which. The first is just off a linky. Click and see. T'other is just below:

So so funny, eh? In case you hadn't figured out which I thought was just a little bit sad (though comedic), it was the agency themed one. Why oh why do agencies do this sort of thing, eh? There's so much interesting stuff they could show and share with the general public barring their output, but they choose not to.

Christ knows you could use a good agency video to sell the agency rather than some tired PowerPoint preso. It's just a shame some people believe this has to involve *shudders* singing.

(Before you ask - no, I'm not singing a song in honour of our Frank).

Thursday, October 23, 2008

Best bit of meeja this year + Brand Promises..

For me, it still tastes a little like Cherry Coke..

I'm a big fan of brands, like people, coming through on their promises. So this proclamation from the head of Dr Pepper made me very happy indeed. He's basically promised that if Guns 'N' Roses finish their long awaited (some 13 years in the making, I believe) album, Chinese Democracy.

Check out what their Vice President of Marketing said: "We never thought this day would come. But now that it's here, all we can say is 'The Dr Pepper is on us'".

Absolutely classic. Sadly it's only in the US. Have a look at the linky.

And in other, brand related warblings, I've got to give a meeja shoutout to whomever was the media agency involved with IKEA (NB: I think it was Mediacom, but I could be wrong - anyone know?). The strategy of home being the most important place in the world (a nice thought and very relevant in today's economic times, where people are naturally inclined to nest) is amplified by this clever piece of media.

Who hasn't seen these in London? They could do them nationwide if they wanted's a thought which could run and
run. Very clever. So different to the amount of prosiac media thinking out there - the best media isn't always conventional...

Friday, October 03, 2008

Conflict & Brands..

Get your brand to do this.

It's been a while since I decided to share a few cheeky pearls of wisdom (!) with my wider audience.

And hell, I've decided to share it on the topic of fighting. Yes, having a bloody good scrap. Too much planning is passive, quiet and muted, keen to step quietly into the night.

Great planning (and great brand ideas) are all about conflict. How it's resolved - and how the monster can be slain. Hat tip to Adam Morgan for the thought about Monsters, picked up after going to Wednesday's IPA Fast Strategy conference.

So have a butchers. You might have to view full screen to see some of the smaller type...Let me know what you think:

Conflict & Brands
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