And one which several companies could do with taking on board:
"Laugh and the world laughs with you; talk, and you may be lynched."
Meant in jest here, but it's one which the vast majority of agencies and brands could do with taking on board.
We need more nonsensical communications; it's why I still think there is a future for big budget ads, or ads featuring the likes of Jack Dee or Peter Kay.
Also - Miles Kington is one of the reasons I read The Independent regularly. Such a brilliant writer.
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