Formed a band, We Formed a Band.. Look at us..

The Stone Roses/Primal Scream bassist Mani.

Well, it's time for what one of my tutors would call an 'inappropriate analogy'. To hell with it, they didn't have any Art Brut lyrics to use when writing titles.

Yes, I'm drinking at the well of pretension today. And it tastes good.

The subject of this piece of overstretched thinking is advertising (and its denizens) as a band. This has already been brought up by the erstwhile Mr Davies, but I thought I'd give it my own thoughts. Especially after going to a few gigs last week.

Planners then. We're quite clearly the bassists of the whole operation. Making sure the work hums along, is in rhythm with what the client and the audience want. Bands/Advertising can work without us (Sony 'Balls' is clearly an extended guitar solo of creativity), and we must never forget that. But with us, we can make the work groove along.

Also, perhaps most importantly - when we do our job, you barely notice that we are there. The work works, it's on the right brief, and products/albums get shifted. We're the creative midwives of the whole operation (thanks to Craig M for that description), who are often in the background. Plus - bass solos rarely work (unless you are Andy Rourke or Mani Mountfield).

Production/Creative Services...let's think about them. I'd say they are the drummers in our advertising band. Driving the work through with their thumping beats. Without these guys, the world falls apart.

And their ability to make even the most outlandish request fly (through their extended drum soloes on the phone to suppliers and others) means they are essential. God, we need these people. Often the most understated/lovely people in the advertising band.

The ad band in force. I'm quite happy to be Rourke. Listen to the Queen is Dead for proof of that.

Now, these next two are up for debate (depending on what side of the fence you sit). But this is how I'd appraise them:

Account Handlers are the vocalists in our band. Without their melodious vocal stylings to the client, even the most flamboyant piece of guitar work/creative execution wouldn't get into the hearts and minds of the record buying public.

I'm not sure if the lyrics would sound the same if not for these guys. It's got to be well projected to convince a weary record buying public, who are used to the NME trumpeting them as the next big thing.

Finally, Creatives. These guys are the lead guitarists and the lyricists of our little outfit. They make the sonic landscapes that everything comes from. Sometimes at odds with the way the vocalist sings their lyrics, they are nonetheless vital to providing the hooks in the band.

Sometimes they can get overly flamboyant, and are pulled back by the rest of the band, but when they collaborate, the music has a good beat, and you can dance to it.

(NB: Yes, I know The Smiths don't quite fit into the ad band as Morrissey wrote the lyrics, but ah well).

If I could plot a week of gigs...

Billy Corgan and chums giving it their all..

Well, this week's been very cool, and largely in a selfish 'spending lots of money on live music' way.

Put it this way; if you'd had said that in a week I'd have been able to see The Smashing Pumpkins and Grinderman, I'd have sniggered at you. Two of my favourite bands, and definitely my two favourite front men, Billy Corgan and Nick Cave.

Tuesday then - got a little email from someone who read my desperate plea on Last.fm for tickets, and flogs me one. I was a bit sad that my housemate couldn't come along, but he told me to go and have a good time.

So, after writing a presentation, away I went to Shepherd's Bush on my own. It was the only gig I've been to where touts weren't selling tickets, but buying them instead...such was the level of the demand. I met up with a load of cool Pumpkins fans (who tended to be Scandinavian or Australian, oddly) and got this close to the door, when I saw the 3 people in front of me kicked out of line as they had fake tickets.


To say I was a little worried would have been putting it mildly. Happily, I got in.

It was the first time I'd seen a gig at Shepherd's Bush, and I was very impressed. The ticket was for standing in the (tiny) area in front of the stage. Yes, I had a damned amazing view. I make bugger all apologies for being the big person at the gig (I'm 6'3"), but I tried to let the little people go in front of me. I did, though, take some photos, breaking Lauren's gig rules by taking a few photos, which can be found on my flickr...

And what of the gig itself? Well, it was fucking brilliant. Best gig I've ever seen, by a long long way.

I've heard people say Corgan is detached and remote, but he wasn't tonight, bantering with the crowd nicely (especially during the second encore) and generally being a rock legend. His singing's improved, which was great.Jimmy Chamberlin is the best drummer I've ever seen in the flesh as well. The new folk were good too, adding more weight to the argument that the Pumpkins are Corgan and Chamberlin.

Thirty Three, Muzzle, Hummer (acoustic, brilliant) and Cherub Rock were my favourites. I got throughly crushed at the front, but it was fantastic.

Oh, and they played for 3 hours. On at 8, off at 11. Two encores, which is pretty special. Most of the set list can be found below (it's a wee bit blurry/dark, but that's a camera phone for you). Add to that Cherub Rock and Muzzle (the last tune, and one of my favourites of theirs).


If you want to listen to most of the gig, go here and here, which is a recording of the Paris show (most of the songs they played in London are there). You can also find a better copy of Muzzle from the London show here (not from me). The new single 'Tarantula' is pretty damned brilliant as well - a return to their Siamese Dream heyday.

So, how was I going to top that? Well, Wednesday brought around Grinderman, Nick Cave's new band (the 'mini seeds' gone raaawk).

Above: Nick Cave preaches to the converted. Photo from Obo-Bobolina

Now, unlike the Pumpkins, I've seen Nick Cave do his thing with the Bad Seeds (his main band) before. So my expectations were high, and I had one of my housemates with me (who naturally distrusts live music) who was a big Cave fan.

We ambled to Kentish Town's Forum, pausing to eat the best Fish and Chips I've had since moving to London (they DO get worse the further South you get, I'm sure) before arriving at the venue.

After seeing Seasick Steve as the first support (he was very good - great live), we had the misfortune of watching NYC Synth Punks 'Suicide' play lie. The clue's in the name; they were bloody dreadful. So we decided to hang back until Cave came on.

Well, he duly did, and it was a cracking gig. Shame about the atmosphere. You got the impression that the majority of the audience had come to do a crossword rather than listening to the down and dirty tunes that Cave, Ellis, Casey and Sclavunos had come to serve up.

So we did the only natural thing. Yep, we moved to the front, and the gig improved immeasurably as a result. No Pussy Blues was great live. Cave on the guitar is odd to behold - but it works, though I think he performs best without a guitar; more room to dance and flail around the stage.

Then, in the encore, he did some form of duet with Suicide, which was....odd. But ok.

I still think the Bad Seeds are better than Grinderman, but it was a fun gig. And my musical week was great fun.

Interesting 2007..

Ben from NDG staying anonymous.

Well, I had a bloody good time.

Thanks very very much to Russell for setting it up and generally being a great host.

Everyone was great to listen to, and I loved watching my friends get up and present. One and all, they were brilliant.

I met many, many, many people (the link love would get ridiculous if I linked to everyone I met), and I was throughly gutted I couldn't stay afterwards to enjoy a few beverages.

Here are my pictures. Some are a bit dark/rubbish, but the majority aren't too bad. Suffice to say, I'll never be a professional photographer. You can see everyone else's (much better) photos here.

Why did I leave? I had to plot an event of my own, my 80's houseparty. That went well too.

Back to work now...but I'm a lot more interesting as a result of Saturday.

Mon Père, Ce Héros (Happy Father's Day)

The Humphrey family out for a meal.

Hello.

I've been a bit of a rubbish son. My dad doesn't have a father's day card, and it looks like he won't get it till tomorrow or the next day.

But, inspired by Andrew's posts about heroes and Lauren's recounting of her nana's time in London, I thought I would try and resolve the whole caboodle and write something I've been meaning to write for a while.

Something about my dad.

It took me quite a lot of time when I was younger to realise just who my father was as a person. He'd was the one who spoke authoratively about a wide range of topics when I was younger, was 18 in 1966 (bloody brilliant, eh?), loved Cream, 'knew a little bit about a lot', worked in advertising and was just 'my dad'.

But all of that changed when I was about fourteen. My gangly adolescent self looked admiringly at my father's bag of oddly designed implements and went to a knackered shop with a few mats and yardage markers outside. Inspired by my dad's enthusiasm for the game, I took up golf, started to go to the driving range (being a lefty, I was hitting balls the wrong way round according to him), simply enjoying being there, watching us get much better one day and worse the next, as is the way of all things.

Gradually though, we started to improve. I'll never forget parring a par three my first time out on a proper course, despite shooting a cricket score, or the look in his eyes when we'd both walked off the 18th.

From that point on, my relationship with him irrevocably changed; we weren't just father and son, but we were competitors. Not versus each other, but versus the elements, enjoying the ebb and flow of wandering around green patches of countryside. I think I grew up a little bit from that point. I realised that my dad was more than just 'my dad'. He suffered from imperfections just the same as everyone else.

He could swear like a sailor, really, really wanted to win and do well (he still does, and his eyes still light up when talking about his latest round), and was Mike Humphrey, husband, father of two who suffered from the same worries and concerns as I did, whether it was at home, work or about the future.

Above: Puckrup Hall, our local course.

Fast forward five years, and I'm in the second year of University. I've not touched a club for a little while, and I'm on a driving range - and it's not going well. Left, right, left. Like watching a perfect army march illustrated by hooks and slices through the air.

I think to myself 'This isn't surprising'. And it isn't. I've had a few bad moments on a course, and every time I come back to it, it makes me more cross. I'm too competitive, too used to being a reasonable player to serve up this crap.

Yet I still go back there once and a while.

I'm teaching one of my best friends from University the game. We talk a bit, shoot the breeze, and despite my poor performance, I begin to enjoy myself again. Naturally, I talk about my dad, explain a bit about him and his love of the game and life in general. All sorts.

It's then my friend pipes up. 'You really respect your father, don't you?'

And I have to stop.

I nod and say yes, but the question's been planted.

I think about it a little bit later on in the evening, and rethink what I should have said:

'Of course I do. He's shaped how I am today. My manners, my strange little regional ways of pronouncing things (as dad lived all over the country when he was little), and my BBC English accent. But it's more than that - he's my friend, someone I trust above all. I call him when I'm not sure of what to do professionally. I can really talk to him, and he just gets it.'

Fast forward another four years to today.

I've not played golf for a few years and....oddly, I'm in the same profession as my father. He's an account handler (the MD of a regional agency based in Cheltenham), and I'm an account planner.
And it's not just a case of 'doing what dad does', a cop out because I didn't know what to do.

Far from it. I tested and rejected a lot of career paths before this one, and dad was there, not forcing me to do anything, offering guidance when I considered my potential choices, and allowing me to be my own man. I won't lie, when I finally chose advertising and realised planning was the career for me, he was (and still is) delighted for me.

Which makes me very happy, and bores my mother and sister to tears when we talk ads, which we'll do over a few pints at our local. Golf has much the same effect, but I think that's just a prewired Humphrey male trait; to talk far too much about our interests to the point of boring the rest.

I won't lie to you, my dad is my personal and professional hero. Through him, I learnt the importance of common sense, of trying your very best no matter how good or bad you are at something, and never, ever giving up on something you believe in and really, really want.

Professionally, he loves leading a pitch, presenting good work and making clients happy. Personally, he loves being dad, who both my sister and I can rely on. Such is the measure of the man, I still call him whenever I'm making a career decision.

He shaped my childhood and he still does today, albeit in different ways. I couldn't have wished for a better role model.

So dad - have a happy father's day. I'll try to remember to post my card on time next year.

6 Blogs that make me think...

Yours truly, astounded by all the thought in the room. Thanks to Sammy.

I've been tagged by Daniel at Adstructure, so I thought I'd write some wibblings about 6 blogs which make me think (no, not 5 - I felt like 6). You should definitely read his blog, if you don't already - a real alternate point of view to the majority of British/American plannery ad blogs out there. Special mentions must go to the Paul Feldwick post. Fascinating stuff.

I'm not going to choose the usual suspects, but instead will focus on those blogs I wasn't aware of until fairly recently:

1) Little Green Dot, written by Freya. Well written, interesting...and it makes you think about the future. That's what good writing and thinking should do, in my view. Especially about green issues.

2) Nicola Davies, written by (shock!) Nicola. One of the few examples of an account handler writing in the blog world today. She's ex VCCP Digital, and is just about to begin work at iCameleon.. she has a passion for all things digital - and writes very well.

3) Punk Planning, written by Charlie 'Allegedly bright' Frith. He's the first linked person I know very well in real life (yes, I do sometimes leave my computer). Having more experience of agency madness, and being ex-HHCL should be reason enough to read his blog - that and he's quite possibly the most inquisitive planner I know - and someone who isn't afraid to debate something if he disagrees with it - a trait we could all use.

4) Plan B, written by Peter Kwong. Another 'real life' friend, Peter works at VCCP, and is a lovely chap. His blog has only just begun, so I'm looking forward to reading what he has to say about all and sundry - his blog post about the PSFK Conference is worth a read.

5) Evidence of a Struggle, written by A Writer. Not much is known this elusive chap, save he (I think) used to be a copywriter. He writes beautifully - I found his blog via Adliterate.

6) Adlads, written by Sam Ismail and Anton. I know both of these gentlemen in real life, and they are both great guys. Sam's recent Saatchi exploits have to be worthy of a mention, and Anton's 'no bullshit' approach gets right to the heart of brands and thinking. Like me, they are 'branding the dream' by documenting their adventures in adland.

So aye. You all get this jpg to pass on to 5 (or 6 if you are obtuse like me) blogs you like:

Mellifluous Musical Meanderings..

It's been a while since I've done a mishmash of music, so Oh No Cucumber Sandwiches returns for a sixth outing.. download it here, or scroll down and click on the last little drumming man to play in the blog (probably the best way to do it, as esnips will try and make you sign up - though it's a good service).

As Blogger is a strange beast, my first PSFK write up can be found here (and is out of order...strange) or by scrolling down.

Also, I have a musical request...if anyone, anyone, anyone knows of someone who has spare tickets to the Smashing Pumpkins gig in Shepherd's Bush, could they shoot me an email at the email on the blog or triggerhappy12@hotmail.com?

Much appreciated, as I'd dearly love to go (and so would one of my housemates).

PSFK Conference piccies.. and a minor apology..

Yes, I was there. And rest assured, a two part post is coming. Oh yes.

And, the write up will be a bit of a beast, given my notes.

I'm a bit busy at the moment, so it'll be done soonish..

Until then, have some photos. Never let it be said I'm unattentive to my blog/audience.

PSFK: The First 3 Discussions...

Above: PSFK Conference folk having a bloody good chin wag.

I came, I saw, I blogged... well, I'm about to.

I also took quite a few snaps. View them here.

Before I go any further, I'm also acutely aware that the adlads, NP, The Geek Pirate and Charles Frith will also be writing this up, so if you want a series of alternate views to mine, read each one in turn. Then make up your own mind. Or move the pictures up and down really quickly - it helps simulate being there (or being at sea...either way, you win).

Anyway, I had a damn good time. Thanks to all who helped organise this, and all the speakers. A special mention must go to Piers for setting the whole shebang up. Legend, in a word.

On with the post. I've split this up into two sections, as I took probably about 12 pages of notes (Sam's twitter was fairly accurate about that), and I'm not sure anyone would be able to digest 12 pages worth of my wibblings.

So here's my morning thoughts (as they happened, because consciousness writing is always more fun):

Up at 6.30. Not much of a morning person, so I shamble to the shower in a state of dazed confusion, swear as I stub my toe. Shower, get dressed, eat a hasty banana and listen to loud music on my ipod to wake me up.

Get there. Wow, it's a proper conference and everything. People open doors for me? This doesn't really make sense; usually it's with a faint sense of derision, but not this morning. Oh no.

Free juice and a spot of tea helps towards making me feel civilised. I hob nob with the adlads, Juliana, Dan Symth (from Islington Council), Helen Taylor, Henry Lambert, Charlie and Mark McGuinness. All lovely people, who listen to my warblings and make sympathetic gestures.

Right, it is beginning. Better take m' seat.

Piers is speaking.. playing a few highlights from the NYC PSFK Conference. Looks pretty good. Can only hope today is as good. Piers's point about 'planting seeds of thought', to help change the way you view communications and life in general is great. As is his need to 'bring obsessives together'. It's an interesting way of framing the conference. Doing what you love, and are mildly obssessed by. A good way to think about things, and why I didn't do Law and did English. Do what you enjoy, everyone!

Right then. He's introducing the first chap, Timo Veikkola from Nokia:



Timo's speaking about his job, which is to find out what's going to happen in the next two to three years. There's a great quote of his, which is repeated now for your pleasure: "Nothing compares with the intimacy of one to one communications, but there are barriers of time and distance. My job is to make things natural".

Diversity, and travel, are both key to his job. I'm beginning to wish there was a graduate recruitment thing for 'trend hunter' at the University fairs, but sadly not (and who wants to work for a Law firm or Deloitte anyway?).

Trends, according to Timo, are "Manifestations of values, attitudes and behaviours, of reactions and expressions". Good to know that. Neatly covers off most things, from the Pogs I collected when I was 9, right through to this whole bloggery shenanigan.

So far so good then, but Timo did say something I disagreed with:


Maybe I'm far, far too much of an Orwell and Huxley fan, but I have my doubts as to whether it'll be all as wonderful as he suggests. Still, I'm not a trend watcher/prognosticator, so what do I know? He thinks, interestingly, that we've just come out of a 'Noah's Ark' period in the world, of natural disasters et al, and we're moving towards a knowledge based culture.

Cultural capital is, in Timo's view, being molded together to help make new things. He's referenced the new Morgan Spurlock as an example of this - What Would Jesus Buy? He wraps up on an optimistic note, that all of this will lead to good things in the future. Damn, I'd like his job. Never mind that... he's said some interesting things, and on we go.

Piers is moving onto the next person, Regine Debatty of We Make Money Not Art:



Well, during the slight technical mishap that went from switching from Timo's PC to Regine's Mac, I can say that she's easily the most stylish speaker thus far. Browsing through the PSFK handbook, I also realise that hers is one of those blogs I've heard about but not read about.

I silently curse how rubbish I am at refusing to subscribe to too many blogs. But never mind, this should be something I've never heard before (or maybe some of it, via BoingBoing). Her laptop's sorted now, so on we go.

She's interested in how artists use technology... mmm, this is definitely a field I know nothing about, considering my last proper brush with Science was at GCSE, and I can't really call myself an artist. She's most interested in 'Bio Art' today, and how people are modifying it. She urges us to go to the RCA, and see a show by Tony Dunn, in order to imagine what the future will bring.. and then puts us off our lunches by showing us stem cells being grown on the body. Urgh. But interesting - wonder if people will start a trend and make it cool? It'll then be branded, become more mainstream.. and the cycle begins again.

Victimless leather jacket? Would you like to wear something that's growing, instead of killing a cow to wear one? I'm not sure which has less appeal; I wonder if the growing jacket could feed off you - all kinds of Stephen King b-movie possibilities.. Although, we do eat yoghurt.. chock full of organisms, so I suppose we'll just have to consider it/market it for the future - though I doubt it'll fit me for a good few years yet.

I didn't catch all that... Regine is talking about Memento Mori in Vitro, and how it is a harbinger for the future - for who could have predicted that this would arise two years ago? Not me, that's for certain. Hell, I have to remind myself to get up in the morning sometimes.

Anyway....Regine is now talking about disembodied cuisine. Much as I like munching on all sorts of things (bloody steak being amongst them), I'm not sure I want to eat a still alive steak. Wonder if it'll promote a new form of carnivore behaviour? 'Still alive restaurants'? It'll only be a matter of time before people decide to munch on other guests, I'm telling you.

Regine believes that if we educate the masses, they'd eat it. Not sure myself, but hell - if you train the kids, you can do anything (bloody frightening, but probably true).

And with that, she's done.. some interesting stimuli, and I must check out her blog.

Onto the next set of speakers. Ooh, a panel. This concerns 'The Marketing Gap in Green', chaired by Karen Fraser. It features (from left to right) Tamara Giltsoff, John Grant and Diana Verde Nieto:



Karen frames the debate by imagining a world where consumers can see what companies are up to - how they are trying to become more green. Would be nice, albeit a bit strange. And very much like an Independent worldview (though that's my favourite paper - I'm not sure I see that view ever truly happening).

She then asks a question to the panel: Are agencies and corporations being shaped by consumers?

John steps up to the plate - apparently, there was a study in Marketing Week which stated that of the top 5 polluters, 4 of those are aviators, and John believes (much like Russell, if I recall correctly) that this isn't a brand issue - that the public will shape perceptions of these companies themselves. He notes that, the Body Shop aside, there are very few truly green brands.

Diana holds that it's not about charity - it's about making money, and that marketeers could fall prey to the 'Glass House' supposition. Fair point there; how the hell can you preach green issues and yet be trying to sell stuff? Well, I'd answer that one by claiming that the punters you are trying to reach do know how recycle/do more, and that they'll be flogged things. Just the way of the world - you almost can't help being mildly hypocritical.

Diana then moves on to state that the governmental perspective on the overall green issue has been very confused, and that the green issue has been largely driven by women. She backs up this point by emphasising a choice benefit from the supermarkets - women were the first to go for organic food, and they make the purchasing decisions in the typical household.

Tamara comes back to the paradox of marketing and advertising promoting green issues. Certain brands, she thinks, will be able to get away with this paradox, and others (like car manufacturers and aeroplane companies) will not. Fair point, and nicely put.

John believes you need 3 things for sustainable marketing - being 'green' means 3 things have to happen: 1. Setting new standards - be they labels or publishing a manifesto - for the consumer to follow/judge them on. 2. Collaborating with the customer, not merely selling to them - ie the Ikea Cagoule design (I can't find this one on the web, for some reason). 3. Having new systems in place such as lending goods and libraries, helping us live better - and this notion comes from web 2.0. We are working out where these ideas will come from online - after all, 5.6m people are on Freecycle.

Tamara discusses Zopa, and how web 2.0 can help cut out systems of commerce that have been in place for centuries. I like Zopa, and really wish I'd have talked about it in various client meetings - ah well, it's one for another day. But would I use it? I'm not sure....

John discusses the importance of thinking globally and acting locally - supporting local produce and shopping at the local corner shop, citing farmers markets and the like to support his statement. I'm all for this; I hope the local Londis can spark a revival of sorts (albeit with MUCH better advertising).

Karen wants to know just what it is consumers want, having overheard Tamara's point about packaging, and how you'd rethink convenience over ethics - essentially, people don't like too much packaging, but sometimes it is essential...when do the two converge?

John holds that people just want to be involved. Ask them, and you shall receive your answer. With my cynical hat on, I wonder - do I want to be consulted about a company's packaging decision? No, not really - but I suppose, it'd be nice to be asked. How long before we have floods of questions, and things become the question age...?

John follows that up by contesting that there is very little evidence to suggest that consumers require incentivisation any more. No - in an ideal world, he'd encourage mobile phone companies to halve their fees per month, but have a minimum of a four year contract per person. Nice idea, and one I think will happen. Not sure when, but I find myself nodding and agreeing with it.

Diana pipes up; people want to be rewarded and made to feel happy in her view - to be given an objective and an opportunity to do good. What's wrong is how much people are made aware - Second Life uses a lot of electricity. At this point, I wanted to speak up, and make the point about Second Life avatars and the average Brazillian, but I guess I was wise to keep it quiet...John's chock full of stats, even off the top of his head.

John proposes that green is beyond what people want - it's more needs based in the future. People will need to live in bigger cities. It's paramount that people realise that there will be things that they won't be comfortable with, like the debate about fortnightly bin collections. People will have to deal with issues like waste management in the future.

Karen then asks - what should agencies do? Diana immediately answers, telling them to embrace day to day sustainability, Carbon Footprints and the cost per employee. John holds that there will be niche 'green' agencies, much like digital is now. Diana cuts in, telling people not to treat the green issue as special interest; no-one is an expert at the moment. Too true - you seem to read a different statistic every day.

For Diana, being naive is a big part of learning, and leading to improvement. People think experientially, and we are all learning at the moment. All of the panelists agree, and it's time for Niku's talk...

*This was going to be a 2 part writeup, but sheesh, it's going to be three. Writing up my notes is proving to take a long time (especially in that style). I'll write the next instalment as soon as I can*

Turn and face the strain..ch-ch-changes...

Arnie never had to worry about changing. Not in his acting career.

Having posted countless times about this blog's rapidly changing purpose (from online cv, to conversation, to random musings interspliced with conversation), I thought - in a moment of introspection - it'd be a good idea to ponder just what I'd like to change.

Not just in blogging, but in the wider world as well.

A sort of resolution, if you will. And I'd like to ask you (the lurker/reader/blogger/person who just stumbled across the site looking for photos of Herbie) to have a think, and write about your resolutions, or plans for the future (without getting too personal).

It occurs to me that this is like Paul's Let's See What Happens, but sod it - I feel like making some resolutions:

1) Get a job. Rather obvious this one, and fairly self explanatory. Means I can do the things below. All being well, it'll be sorted sooner rather than later.

2) Start doing some creative writing (not just blogging). As an ex English student, I'd dearly dearly love to be published. It's part of the reason why I get so excited about advertising - being able to see something I've contributed to, but hey - I love to write. So why haven't I done it before? Well, simply because I have a tiny, weeny creative ego. So small in fact, that whenever I write something creatively, I dismiss it a few hours later. Well, this must change. I'll get up earlier if I have to. It'll be slow at first, but I'm sure I'll get into it.

3) Play some more organised sport (particularly 5-a-side). Self explanatory this one. I go to the gym a fair bit now, so the next step is to chase after a ball like a headless chicken again, and prove that I can do more than just juggle a football for a little while. Finding a golf course near my flat may also prove to be a bit difficult, but I'll have a scout out.. I was a 17 handicap before getting frustrated with the game.

4) Learn the guitar/piano. No, I haven't decided which one (probably guitar, but there's something cool about being able to sit down and tinkle the ivories).

5) Get better at listening. Bloody difficult, this one. Especially considering that I love to talk far too much (it's the sound of my own voice, honestly). It's not that I don't like listening, it's more that I love to contribute. Can be a bad thing, and easily misconstrued if I'm not careful. So that's going to be improved. NP is my role model. A great listener.

6) Read more random books (and more classics). This is definitely one for when I have more wonga, but it's following Richard's advice. I'm sure this will help me in my profession, and improve my lateral thinking.

7) Do more cultural things (not just the Tate Modern and gigging). Self explanatory. Need cash for this as well, but it's really about not getting into a routine, or closing your mind to other things - and God knows, we can all be closed minded.

8) Keep up my repositionings of brands. Buying a moleskine really helped me do this, as did working alongside Richard.. but I must keep it up, to have a strategy in my pocket for any random question I may be asked. It also keeps me sharp.

9) Take more photos. It's getting better (and I have stacks of pictures not on my Flickr yet), but I must continue doing what I'm doing.

10) Reconnect with some old friends. In this hurly burly of moving to London, I've not been as good as I should have been with some good mates of mine. This must be rectified.

There are others, but they revolve around buying things - a better sound system/Wii/as many CDs as my bank balance allows - and not really about furthering myself or actually improving my life - well, they might...

We'll see how many of these I manage to do in a few months time. Hopefully the first happens soon.

Thoughts, readers? Do you have any resolutions of your own?

The Web 2.0 Goldfish Bowl?

Picture belongs to Michelle_Bower. Usual rules apply.

In the past week, I've signed up to CoComment (manages my conversations online if I want it to), MediaStarz (pure networking, but hey - I was invited, and it looks like good fun) and finally Wink (to track what I've signed up to and where I am on t'internet).

And it may yet get worse - what about WeFi? OrMyCyberTwin?

Tempted to sign up to both of them, to be honest (especially the latter - closer to realising my dream of auto-blogging).

And I'm just not sure where I stand on the ever increasing types of web 2.0 social networking. I do know that I can't stop signing up to the blighters - if they look vaguely useful. I do worry about the overlap, to some extent.

As ever, in times of need, I decided to visualise it. Trust me, when you click below, you'll realise why it's often a last resort. Needless to say, it explains in my mind how things are constantly changing, overlapping, and why.

It also provides most of the similarities in my mind:

NB: I would suggest clicking on it and viewing it full size.

But yes, this does link to Faris's post a little earlier on continous partial presence (read the comments as well - they are excellent). The rate I'm going, there will be no more Will to spread around. At the moment, my Facebook is largely populated with my old mates, as opposed to my newer advertising/work friends (though the ad community is trying to usurp that - I think half the plannersphere who weren't members of Facebook joined in the last month - and God knows, this article sheds a bit of light).

And with the comparable measures some of these social networking sites are trying to implement (Technorati's WTF being a prime example - it's a wee bit like Digg), it may not be long before they are all linked together, as I've expressed in my Powerpoint slides.

However, is this a bad thing?

Certainly, more of my communities are mixing together than ever before - some ad folk now know some of my other mates, some are doing social stuff with me away from work, and some even go to the pub with me (poor them - even more rubbish talked).

As Amelia outlines on Faris's blog, the mystery is in danger of being lost, and like her, I worry about this. But then, take the this week, and some of the discussions I had:

I met Helen for a very pleasant smoothie at Angel's Breakfast Club, where we had a chat about (amongst other things) how people are different offline, to how they are online. Online, you feel you can get a sense of someone's personality, only to meet them, and to be astounded about how introverted or extroverted they are. OR.. they can be precisely as you think. I like to think I do the latter, but eh, could be wrong.

We concluded that the mystery is still there, a point I (sort of) alluded to in my post about thin-slicing people. You can meet someone on an off day, or in a new situation - and you never truly know how people will react unless you're right there with them; and even then it's not always completely clear.

So that was one discussion - and one airing of views Helen and myself would never have been able to have without the medium of bloggery and our overlapping Web 2.0 ways - I tweeted whether she'd be keen to meet for a coffee, and voila. Helps that I only live 15 minutes from the Breakfast Club and she works in Islington, of course. So there's a point for the t'internet - and of course, we each know different bloggers - and we both got more of an insight into our respective disciplines, which was great. As a result of our conversation, I'm not sure whether I'm introverted or extroverted though. Got to do a test...

Anyway, today I met Lauren (Sheseesred) at the Tate Modern. We took this discussion on in a slightly different way (note - I only have 3 actual lucid conversation topics - the rest are about taxidermy, badgers and maypole dancing - not fit for human consumption), by wondering what some of the bloggers we'd not met were like (are you reading this Rob? ). Neither of us could be really sure, but could make educated guesses, as you'd expect - any blog friends of ours who were willing to do a bit of Ipod singing (see below) had to be a bit different and interesting in the flesh:

Above: Proceed with extreme caution...

And yes, no amount of transferable identity could stop us reminiscing about that particular moment of blog history.

But it got better (and this is material for a separate - long discussed - second part post about the Tate). Due to Lauren's background, my uncultured arse got to learn a bit about art.

Yes, more than 'I know what I like'. Actual background on the artists/movements themselves. Hot damn. She also learnt a bit of bollocks about history and the writers of the English Renaissance (I know what you are thinking - good trade on my part). She did parallel me with 'Where's Wally' (on account of my tremendous sartorial choices) though, so I didn't get off that lightly...

And without my 'Goldfish Bowl', if that's what it is, I would never, ever have been able to learn about some these things (short of paying people to tell me - which would never happen).

If it does exist, it's constantly shifting, and, inevitably, there will be crossovers. But to claim that my Facebook profile will always contain the same in jokes, in my limited experience either doesn't matter, or won't happen - social networks are for making friends, and whilst it does promote a bit of 'us and them' (those who participate, those who don't), it allows interesting overlaps (just this week I met someone via Mediastarz who knew a mate of mine from University) and most importantly, new and interesting conversations.

And if the mystery is lost, for the most part.. well.. I don't agree completely. I like to think I'm always changing. You can't ever know someone so well both online and offline that you can predict their every move. People continue to surprise you, and that's great.

What do you think readers - is there a goldfish bowl in web 2.0? And is it a bad thing? And DO I look like Where's Wally?

WAM is One. Happy Birthday to me..

Picture belongs to ra_fiki. Usual rules apply.

Happy birthday to me, squashed bananas and wee.. happy birthday to meeee..

On the 18th of May, I decided to blog. Truthfully, it was borne out of frustration - feeling like I wasn't getting anywhere in this advertising malarky, and it was basically going to be an online CV.

But as time has moved on, things began to change. I posted about hedgehogs, England's football failings, music, built a squidoo and told people who read the blog more about myself than I thought I ever would do.

Along the way I decided planning was for me, and via planning and the blog I've met a variety of interesting people, been published by Campaign and got a job. Finally, I lost a job. And here I am now.

I've had a bloody good time so far. Thanks to everyone who reads this/enjoys my ramblings.

Monkey Island taught me everything I know..

Monkey Island 1 - A legendary game.

Anyway, in an forlorn attempt to move away from my traditional, Godin esque posts about marketing and advertising, I thought I'd spoil you, dear reader, with a nostalgic saunter down memory lane.

It concerns point and click adventure games - chiefly the Monkey Island series - and how they help you and get you thinking (I bet you're wondering how I'll work advertising into this...) in strange and different ways.

Well, for the uninitated (and any planner aged between 18-40 who hasn't played these games should immediately down tools and go and play them now - you heard me), they are what's described as a 'point and click adventure game', where you click on objects/use them/talk to various people.

In the first game, you play Guybrush Threepwood, a young wannabe pirate who seeks to earn his spurs in the fast paced world of pirating. As the games progressed, you went on all forms of random quests (including insult sword fighting, monkey kombat and all sorts of peculiar things).

For more information on the series, check out the Wiki page on it.

Anyway, it probably sounds fairly dry stuff. But, trust me, it was glorious. Bloody funny (and it's very rarely any sort of writing makes me laugh, let alone a computer game - which are historically bloody po faced) and just very very random and peculiar. Check it out below:

Pirates of ill-repute from Monkey 2 - animated for your pleasure.

But the most important thing it teaches is lateral thinking. Yes, so do games like Civ 4, and a case could be made that as those are less linear than the MI series, they are better. But I disagree.

Your average Monkey Island puzzle (or for that matter - Grim Fandango, DOTT or Sam & Max), though only having one solution, required you to use items in very strange ways - look at the second Monkey Island for examples of that - banana on a metronome anyone?

Yet they were all rooted in some degree of common sense, unlike some other adventure games, which just involved you clicking on random objects until they worked together.

And it's this skill, this ability to think laterally whilst having your eyes set on the overall goal which I feel the communications industry has never required more of (aha, got a cheeky reference in there).

So.. why are you reading this? Go and buy them all (1+2 are hard-ish to find.. but look around). Be prepared to lose many days of sleep wondering how to get across chasms with only a rubber chicken to help you.

PSFK Conference...

You may have read about this on other blogs, but I'm going to write about it as well.

Should be a cracking event, and (all being well), I shall be there - I'm particularly looking forward to seeing what Hugh McLeod/George Parker have to say, as well as all of my blogging/planning friends.

Anyway, here is the blurb from the official site (follow the link and have a look):

PSFK Conference offers a morning of trends and inspiration and an afternoon of new marketing ideas. Speakers and panelists include Russell Davies, George Parker, Hugh MacLeod, Regine Debatty, Iain Tait and Faris Yakob.

As I said, for more information, follow the link and check it out - and be quick, tickets are selling out fast.

Traipsing around the Tate..(Pt 1)

Juan Usle - Bilingual. NB: This was before I realised the Tate doesn't allow photos. Oops.

Had a very interesting day last week; met up with Lauren (sheseered)at the Tate Modern. A good time was had by all - I recommend the cafe at the Tate Modern, even if it IS a mite pricey and chock full of 'art' food; it was tasty, and just enough for a light lunch.

Anyway, I had a few observations about the Tate Modern, seeing as it was my first time round the place, and how they tie into communications. Lots of these are highly tenuous, but hey....just bear with me.

Now, bear in mind that before going round the Tate, I was someone who regarded much modern art as...well.... not really art, to be honest. Happily, that's changed - some of the pieces really struck me. Usle, Bacon and Giacometti in particular.

It is such that the thing which really, really struck me (and why I'm happy I was able to take that photo of Juan Usle's 'Bilingual') was the need to be intuitive and to be true to yourself.

Usle's painting is all about the balance between two differing languages, expressed visually. It's the thing which unites the two. Everyone, regardless of language, can judge it - and have an inkling into how Usle thinks.

Creatives (and increasingly planners and account handlers), are being called upon to 'know what's right'; what constitutes good creative work. It has never been more important in this age of information in tap, where everyone's opinion can be just as valid as the other. No more top down messages. It's far more circular now.

As Cynical Rob rightly points out in his APSOTW assignment, there is no wrong answer; just different ways of doing things.

Yet you try quantifying intuition. Can't be done.. but the best account men/planners/creatives have always been able to sell magic. There's some truism that suggests magic should just be shown, and not sold. Bollocks. Selling is the name of the game, and selling brilliance can be just as hard as mediocrity, if not moreso; you have to get people to understand someone's intuition, which (frequently) has never been seen before.

Claude Monet - Waterlillies. The last naughty pic.

Consider Monet's painting. It's now considered a stone cold classic by all. But in its day, it was radical. How has this shift occurred? Well, history moves on, and people react to the paintings in different ways, and things get reappraised. This has happened because Monet had the balls to continue ploughing his furrow. Though he may never have directly sold his work, he knew that what he was doing was right.

Quoting that Wiki entry:

"The critical response was mixed, with Monet and Cézanne bearing the harshest attacks. Critic and humorist Louis Leroy wrote a scathing review in the Le Charivari newspaper in which, making wordplay with the title of Claude Monet's Impression, Sunrise (Impression, soleil levant), he gave the artists the name by which they would become known. Derisively titling his article The Exhibition of the Impressionists, Leroy declared that Monet's painting was at most, a sketch, and could hardly be termed a finished work."

God knows what would have happened if ol' Claude had just listened to the critics.

These artistic pioneers helped to reawaken the debate about high and low culture in my mind. Who says what's brilliant, and what's crap?

Personally, I think it's down to individual intuition.

Take David Patton being appointed as Chief Exec of Grey, for example - he's clearly someone who has a great deal of intuition, given his commission of award winning Playstation and Bravia spots. He just 'gets it'. That can't be taught, but knowing a brand inside out certainly helps. Knowing what's art and what'll sell x number of televisions is clearly immeasurably important in this business.

Indeed, it poses the question: Before you slag off that ad you've seen in Campaign, who is to say whether you fully understand it? Have you lived the brand in the same way?

Yet, even to that, there is a counter argument... if you are too attached to a brand, it can often lead to people not being able to see the wood for the trees. Sometimes thin-slicery DOES work very well, and is just so.

It's what I think Jon Steel was driving at in his talk about chucking your Blackberry away. Taking time away from the daily grind of living the brand clears your head, and gets you thinking away from the conventional.

There is a very palpable lesson to be learned from the Tate Modern's art. Keep your objectivity and subjectivity (so often Yin and Yang to each other) balanced. It's crucially important.

I think everyone involved in communications would benefit (if they haven't already) from a jaunt around the Tate Modern. It certainly led to me reappraising my thoughts about a lot of modern art.

Green or Gone?

Photo belongs to Dianna. Usual rules apply.

Couple of posts by other people have got me thinking.

Thinking? Me? I know, I know. Hard to imagine. But suspend that disbelief. I've been thinking about green issues and how they tie into responsibility.

I recycle, and am aware of the need to reduce my carbon footprint. But, I must confess, it becomes a little bit more blurry when we factor in big businesses. Considering this blog is dedicated (partially) to thinking about advertising and communications in general, it's worth noting that we as an industry have become ever more aware of our responsibility to the public.

Yet, our responsibility is to sell things to people. Directly in opposition to the green issues, or so it would seem at first glance.

But what happens when companies unite to sort out problems in society? Childhood obesity, for example?

Well, as Innocent may find out, it could be damaging or wonderful, depending on your choice of partner and the consumer's point of view.

Do we now put up a barrier between those companies which are mindful of ethical and green issues and those which don't appear to be (and McDonalds in this instance are taking steps), or do we acknowledge that these companies do exist to make money, and all the good will in the world won't change that (yes, it's an ultra-cynical view)?

The world is never that black and white, as this debate on Amelia Torode's blog shows. I've put my two pen'north in, and you should too, if you haven't already. Class, emotive responses, green thinking, uncomfortable bedfellows and snobbery all feature.

The thing which struck me on the Innocent site was the depth of emotion in some of the responses; some of these people could seriously fuck the brand, if not managed carefully. I'm still of the view that it is a good thing (albeit something which has to be handled with the utmost attention), but it's a divisive issue.

And indeed, it brings us to the bigger issue, which I sort of touched on above - as consumers, where do we fall? All companies will have to get greener, but will there be a capitalist backlash (not now) against anyone that besmirches the environment? I doubt it, but the pendulum seems to be swinging a little more in that direction.

There is definitely (at the moment) still room for two fingers, fuck it, we are going to produce this luxury item for people who can afford it thinking. But whether that'll last remains to be seen.

And oh, I've stumbled along a brilliant (green) blog. Check out Little Green Dot. And if you haven't already, read John Grant's new blog, Greenormal. He's done some proper thinking into the subject.

Returning heroes and the soundtrack to my summer..

The Manic Street Preachers have returned to their roots. About time too.. I liked Lifeblood, but this is power chord/melody driven. It seems all of their London venues have sold out, sadly. Sigh.. still, I saw them a few years ago - it's really worth it.

Listen to a track here:



And buy it here. Damn good stuff. 9/10.

While you are at it, check out my Last.FM to see if I listen to the sort of stuff you like (or some stuff you don't know..even better).

Thin slicing my way through life/How Angels get their haloes..

Thanks to HeatherShade - usual rules apply,

One of the reasons I like blogging so much is that it completely bypasses that potentially awful thing - that of false first impressions.

There's trend (and it's perfectly natural) of meeting someone during some situation - where they are stressed, tired, hungover or whatever...and getting a completely inaccurate impression of them and what they are like.

Personally, I tend to find that I communicate much better in the written form - I talk too much when I'm in a pressure situation, or just generally.. I find it so much easier to organise my thoughts in written form (and you lose all of those strange little body language things which can be misread).

And it's curious (and another one of my bug bears with a lot of agency grad schemes) that there can be those who really perform on the day, get a mild halo effect, but turn out to be damned incompetant/bloody useless.

And yet, this pre judging will never quite stop. We can't stop thinking instantly. We think 'oh, that person is incompetent' because they're a little bit scruffy or mal-coordinated. You can't turn off your mind.

We all character assassinate (and some have a great deal of fun doing it - who doesn't enjoy making back stories for people whilst they are looking out of the window?), and so..though blogging goes some way to helping, first impressions will continue to dominate, but hell - just be aware of them.

At least, I hope this blog provides a bit of a window into how I think. Comments made in real life whilst under the influence of alcohol aren't quite so useful. Nor those when I'm trying too hard to impress.

Quotes on this I happen to agree with - 'The problem with first impressions is that you only get to make one'.. and a Brendan Benson quote (whose song you can listen to below): 'I've always been this way. Never known any other way to feel':



And if you've never met me before - I'm the overly talkative one who should learn to listen better. But give me time...I do listen (most of the time).

Funnily enough, thin slicery (and it's just occurred to me I've just summarised part of 'Blink'.. heh) is what people have been doing to McDonalds and Innocent. So beware that you don't do it too much.

And oh, on the topic of someone else who sometimes thin slices - check out Charles Frith's new blog. Long time commenter, first time blogger. Welcome on board Charles.

How a death rattle helped raise money..

A very good friend of mine died the other day.

He only ever finished one painting, to help raise money for Mountain Rescue:

But don't worry, you can help him. Click to find out how.

The customer is not a moron. The customer is your wife.

Anyone of my bloggy readership read The Guardian?

Personally, I don't. But I heard about this story.

It's more interesting for me personally, considering it concerns somewhere where I used to work, and I heard discussions pertaining to this event.

Now, how do you feel about it?

You read The Guardian, and it's all doom and gloom. But is it branded content revealing itself to be cheap and underhanded, or is it just a good laugh that some silly sod has taken too seriously? Personally, I'm undecided.

There are many tracks that I like from ads, and (because I'm a big music fan) buy on the strength of an ad (yes, I'm a tremendous saddo). Artists like Jose Gonzalez (Sony Balls) and Oh Laura (new Saab ad) have received my hard earned wonga as a result of advertising. Indeed, using and choosing music is one of the most brilliant things about the business for me personally. The right track can be the missing link in the creative execution. Certainly helps sales.

I don't like the notion that it's underhanded, but then.. it was released by a record label called GUM (Saatchi's branded content arm), as this link indicates, and coincided with the launch of rebrand for Shockwaves, and indeed.. the fictional band had already been revealed many months prior.

In this web 2.0 age of transparency, surely the agency and client have done enough to reveal their intentions. But it still seems to leave a bad taste in the mouth. I just don't know.

All I do know (and no, I've not heard the final version of the song) is that if it has a good beat - I'll dance like a muppet to it - whether it has branded affiliations or not.

And part of me is pleased that Saatchis are regaining their 80s vigour; balls to the wall, and let's be contentious. More agencies should brand themselves in this way (though you could argue that Mother sort of have). They need to be careful not to alienate people - but sod it, no matter what you do, you'll alienate someone. But as Richard says, in his post, tread with caution.

And on the subject of good music; check out The Hold Steady. Fucking brilliant front man, and check out the single 'Stuck between Stations'. I'll be trying to see them in the UK.

What do you lot think?

Surprise me..

Picture is Walsh_Kelley's. Usual rules apply to this one.

I miss being a little child sometimes.

Christmas was always more fun when you didn't really ask for what you wanted, when Santa was coming down the chimney, and when (or so it seems for me), your imagination was seemingly unlimited.

And I think that it's these things which we are in danger of losing as people. We bemoan kids growing up quickly, but do we really do anything about it? Not really. Quite happy for 18 rated movies to be slightly edited and stuck on at 8pm.

And it makes me sad. Life's no fun if everything is grim reality.

But surprises aren't always fun for some people. Like the recent Innocent and McDonalds posting, which riled an awful lot of people - and let's be fair, some of the comments were bloody stupid.

But the surprise that Innocent is (shock!) an actual business, that exists to make profits has surprised people somehow - and partnering with the 'great Satan' has bemused quite a few people.

To me, the trial makes sense - why not see if kids will get their fruit via McDonalds? It'd improve their diets and so forth. At least McDonalds has shown some desire to change, and I think Innocent have realised this - and good for them.

If it stops people trying to make their own (though my flat mate's weren't bad in fairness), it's probably a good thing:



Anyway, like I say, not all surprises are a good thing - you lose some of your child like behaviour, and grow up a little. But I don't think Innocent have lost their voice, betrayed their principles or any other such nonsense. I think they genuinely want to help improve the world in their own way, and I see trialing their smoothies at McDonalds as a natural step. But, it would seem, not everyone does.

Hopefully they haven't lost enough of their sense of humour to find this funny (click on the pic to see it full size):



And before this post gets too long and too rambly (too late), I've got to say that it would do more brands good to do what Innocent have just done. Dip your toe in new areas, surprise us all. God knows that branded entertainment, digital, ATL and all the channels allow you more opportunity to do this than ever before. So use them.

Here endeth my soapbox posting.

Have a good weekend all - I'm going back to sunny Worcestershire, and may walk along this beaut:

Thanks to HoughtonAbout (usual policy applies)

Claude Hopkins (or 'To not know your history is to remain a child forever')

Horribly misquoted from the great man's seminal text, but it makes the point.

Advertising seems to be the only industry where history is ignored - for example, way before Second Life, HHCL were pioneering online technology. Yet there is a massive fuss made that time round.

Garland Compton, CDP, BMP.. these are agencies which have irrevocably shaped how we see advertising today. And we try and deny it, constantly moving on and ignoring some of the lessons of the past.

I think it's fair to see that as advertising is, to a certain extent, like an extended magic trick (got to amaze and show 'em something they've not seen before), it predicates this problem of forgetting what you were.

Indeed, as certain clients seem to have a circular model of not really passing knowledge down (I wonder how many of my readers have heard 'ah, Aroma! That's what the modern x is after these days' from a few generations of the same client), it doesn't help either.

Well, sod it. I think if we knew our history, we could be proud of our heritage, and what advertising has done for modern culture.

So in this spirit (and you may already have this), I give you Claude Hopkins' seminal text 'Scientific Advertising'. Yes, it predates David Ogilvy; real 'old skool' advertising thinking.

It's in the sidebar, but if you can't be arsed to click on it, go here. Yes, you have to sign up. But you should.

Here endeth my history lesson (and God - read E H Carr's book.. well worth it)