Monday, April 23, 2007

Authenticity is as authenticity does..


I should probably prefix this by saying that I find the notion that Dolmio is actually made in Holland absolutely, positively the funniest thing about these ads (no, I don't get out much - much less see the sun at all).

But no.

What's tickled me is not that (this time). No, I was making my usual meal of stir in sauce (still haven't moved out of my gastronomic studenty ways, despite making mashed potato for the FIRST TIME EVER this week) and noticed what it said on the side of the packet.

*Watches as his readership groan 'oh no, not ANOTHER Seth Godin esque post'*

Yes, I'm afraid so.

Anyway, read this (didn't have a camera on me):

"For a more full on Italian experience, just stir one pot of sauce into 300g of hot freshly cooked pasta to make an intensely satisfying meal. Perfect for two people looking for a bit more excitement"

Just to make it easier, I've highlighted the bits which are particularly amusing.

By all means, use Italian attributes, and milk the brand essence. If it is founded on a little thing called truth - selling the Italianicity of the brand doesn't wash when the bloody thing is manufactured in Holland.

It's almost as bad as HP not being made in Aston. But that's another story, and another rant, for another day.


But aye; you've already had a problem when the brand idea is founded on a lie. Why not celebrate that it's made in Holland? It could have mixed heritage or have aspects of both - then you could use clogs AND italian puppets in an ad - advertising genius (tongue slightly in cheek).

And since when has pasta been an aphrodisiac? Yes, it's a communal event, but I've never seen someone given one after a great tagliatelle... bit of a stretch for the thought, methinks.

The microsite, however, is fucking brilliant. Nicely executed, and I like the 'ask mama' section. Even when I want to know the answer is 42. And, despite my ranting, my Dolmio day, for what it's worth, is most days - so the advertising isn't that offensive.

Just founded on a bit of an untruth.

3 comments:

Robin Grant said...

Glad you liked the Dolmio website - that was one of my projects...

Will said...

Robin: I thought it was fucking brilliant. Good stuff.

I can ask Mama (almost) anything. Hours of fun.

Very nicely realised.

sexy said...

A片,A片,成人網站,成人漫畫,色情,情色網,情色,AV,AV女優,成人影城,成人,色情A片,日本AV,免費成人影片,成人影片,SEX,免費A片,A片下載,免費A片下載,做愛,情色A片,色情影片,H漫,A漫,18成人

a片,色情影片,情色電影,a片,色情,情色網,情色,av,av女優,成人影城,成人,色情a片,日本av,免費成人影片,成人影片,情色a片,sex,免費a片,a片下載,免費a片下載

情趣用品,情趣用品,情趣,情趣,情趣用品,情趣用品,情趣,情趣,情趣用品,情趣用品,情趣,情趣

A片,A片,A片下載,做愛,成人電影,.18成人,日本A片,情色小說,情色電影,成人影城,自拍,情色論壇,成人論壇,情色貼圖,情色,免費A片,成人,成人網站,成人圖片,AV女優,成人光碟,色情,色情影片,免費A片下載,SEX,AV,色情網站,本土自拍,性愛,成人影片,情色文學,成人文章,成人圖片區,成人貼圖

情色,AV女優,UT聊天室,聊天室,A片,視訊聊天室


UT聊天室,視訊聊天室,辣妹視訊,視訊辣妹,情色視訊,視訊,080視訊聊天室,視訊交友90739,美女視訊,視訊美女,免費視訊聊天室,免費視訊聊天,免費視訊,視訊聊天室,視訊聊天,視訊交友網,視訊交友,情人視訊網,成人視訊,哈啦聊天室,UT聊天室,豆豆聊天室,
聊天室,聊天,色情聊天室,色情,尋夢園聊天室,聊天室尋夢園,080聊天室,080苗栗人聊天室,柔情聊天網,小高聊天室,上班族聊天室,080中部人聊天室,中部人聊天室,成人聊天室,成人

 
Google Analytics Alternative

Enter your email address:

Delivered by FeedBurner